Email Marketing Jobs Remote: How to Find, Land, and Succeed in a Remote Email Role

Jobs in remote email marketing are one of the highly sought after and highly paid remote jobs in digital marketing. This is a medium that doesn’t require any physical presence at all, right from strategy to implementation.

If you wish to enter email marketing from a remote location or shift to it from a traditional job, then this guide is for you.

Why Email Marketing Is One of the Best Remote Career Paths

All qualities required for an ideal telecommuting job apply to email marketing:

Entirely digital work, there is no output other than emails, and no collaboration is needed in person
Very high demand, each business which has an email list requires someone to manage it
Easy quantifiable results, your effectiveness is measured through click-through rates and revenues
Competitive salary, depending on your experience, email specialists earn between $50,000 and $120,000+
Flexible job market, many companies use freelance email specialists

Types of Remote Email Marketing Jobs

There are many kinds of email marketing positions in the job market. Here are the major ones:

Email Marketing Specialist

Managing day-to-day operations of email campaigns. Creating campaigns, sending them out, monitoring their progress, managing the list. Entry to mid-level position.

Salary range: $45,000–$75,000.

Email Marketing Manager

Owns the email strategy, calendar, and team. Oversees specialists, collaborating with design, content, and data teams. Mid to senior level.

Salary range: $70,000–$110,000.

Marketing Automation Specialist

Responsible for creating email automation workflows and connecting email marketing platforms with CRM and other software solutions. Tech-savvy position.

Salary range: $65,000–$100,000.

Email Copywriter

Responsible for creating the email body content, headlines, calls-to-action. Typically freelance.

Project rates: $50–$500+ per email depending on experience.

Email Deliverability Specialist

A specialized but well-paid niche dealing with inbox placement and sender reputation.

Salary range: $80,000–$130,000+.

CRM Email Manager

Email management is done within the CRM ecosystem (Salesforce/HubSpot). Emphasis is placed on nurturing leads and managing the lifecycle of customers.

Salary range: $75,000–$115,000.

Skills You Need for a Remote Email Marketing Job

Technical Skills

Experience with at least one prominent email marketing tool (Mailchimp, Klaviyo, HubSpot, Salesforce Marketing Cloud, ActiveCampaign)
HTML/CSS knowledge for email editing
Email deliverability principles (SPF/DKIM/DMARC)
List segmentation and automation flow creation
Data analysis via platform and Google Analytics data

Soft Skills

Copywriting: Effective and engaging email copy is the number one deliverable of any email job.
Attention to detail: Any wrong link or merge tag in an email addressed to 50,000 recipients is an obvious error.
Project management: Handling numerous campaigns at once in various stages
Self-direction: Remote jobs call for working autonomously without close supervision.
Communication: Collaborating with designers, product teams, and management in a remote setting calls for proper communication.

How to Build Your Email Marketing Portfolio

Prior to applying for remote positions, you have to have a portfolio proving your skills.

If You Have No Experience Yet

Sign up for a free trial on MailChimp and/or MailerLite and make campaign drafts for imaginary businesses.
Start a newsletter on a subject you’re passionate about – just having 50 subscribers will give you some data to work with.
Donate your email marketing services to a non-profit organization and/or a local small business.
Take any certifications from any providers (for example, MailChimp Academy, HubSpot Email Marketing Certification, Klaviyo Product Certifications)

What to Include in Your Portfolio

Campaign screenshots or pdfs including metrics if possible
Before & after emails (rewrites of poor email content)
Email automation workflows diagrams
Case studies highlighting the results that you have achieved

Where to Find Remote Email Marketing Jobs

Job Boards

LinkedIn Jobs (search “email marketing remote”)
Indeed
We Work Remotely (weworkremotely.com)
Remote.co
FlexJobs
Angel List Talent (ideal for startup jobs)

Freelance Platforms

Upwork
Fiverr (for beginner level freelancing projects that can add to your portfolio)
Toptal (for more advanced and higher paying freelancing projects
PeoplePerHour

Niche Communities

Email Geeks (Slack group for email specialists)
Only Influencers (email marketing community and job board)
Marketing Hire

Direct Outreach

There are plenty of remote email jobs that are never advertised anywhere. Find the companies with great email campaigns and contact them directly. “I noticed you don’t use X in your welcome email series; here’s a way to make it better” will stick more than any job application ever can.

How to Stand Out in Your Remote Email Job Application

Job markets are crowded places. Here’s how to make yourself stand out:

1. Customize Your Application for Each Role

Cover letter template? Don’t even bother. Refer to the company’s actual email campaign, subscribe to the email list, find an area where you could make it better, and highlight it.

2. Lead with Results, Not Responsibilities

“Managed email campaigns” is generic. “Grew the list from 5,000 to 22,000 subscribers and grew email revenue by 45% in 12 months” is not.

3. Show Your Technical Skills

If the role demands skills in Klaviyo and you’ve got experience in Klaviyo, emphasize that first. Platform knowledge is the deciding factor in many email hires.

4. Prepare for a Skills Test

Take-home tasks are common when applying for email marketing roles; expect to be asked to rewrite an email, create a flowchart, or assess an email marketing campaign. These tasks are important.

5. Have a Great Remote Work Setup

Employers seeking remote employees want to make sure you’ll do well working alone. Make sure to mention how you set up your home office and communicate.

Succeeding in a Remote Email Marketing Role

The hard part is just beginning after landing the position. Here’s how to succeed in the position:

Be an organizer: Remote teams require documentation. Maintain documentation for your strategies, decision-making processes, and other information.
Communicate ahead of time: Don’t wait until check-ins to discuss your work. Send weekly updates of the tasks you’re completing and any successes you’ve had.
Create consistent testing procedures: Conduct pre-send checklists and test send-outs to multiple clients to avoid public mistakes.
Stay relevant: Email marketing is rapidly changing technology. Subscribe to industry newsletters including Email on Acid, Really Good Emails, and Litmus Blog.
Make connections throughout organizations: Email impacts content, design, product, and data. Top email marketers know all of them personally.

Final Thoughts

Being one of the most sought after and well-compensated, remote email marketing jobs have unique benefits when it comes to offering flexibility. If you are just entering the workforce or moving into a remote job from an in-office position, here is what you should do: develop your skills, create a portfolio of your work, and apply strategically.

Email marketing is one of the few areas within digital that offers tangible results, and that can work to your advantage.